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Company culture is the set of values that an organization lives by and promotes. The right company culture can propel your business forward, while the wrong one can be your demise. It can adversely affect employee quality and productivity. Therefore, building a company culture that your employees can thrive in is vital to keep their creative ideas flowing. In addition, it provides a supportive environment for both new hires and experienced workers alike, which is essential for business growth. In today’s world, the concept of a happy workplace is almost mythical. In the last few years, we’ve realized that if the employees don’t feel a part of something bigger than their position, it is likely they won’t invest in building the company. The good news is, there are ways to make teams feel more empowered, empowered, and enthusiastic about their work.  

What makes company culture so important?

Company culture is a hugely important aspect of any company’s success. Employees who feel like they’re in a bad environment will undoubtedly start looking for new opportunities, and without proactive steps to cultivate good company morale, problems are bound to follow. Strong company culture means that its employees come first, not its products or revenues. A culture that is unhappy and unengaged will clearly reflect on profit margins. Thus, it is the company’s responsibility to create a work environment that is safe and inspiring for its employees. 

Businesses can benefit from a strong culture in the following ways:

  1. It encourages your employees to be loyal.
  2. It delivers a competitive advantage when recruiting new hires.
  3. Having a good company culture reduces absenteeism and fosters employee satisfaction.
  4. A positive company culture increases productivity and employee engagement.
  5. When employees feel like the company cares about them, they are happier and more motivated to stay longer.
  6. Employees who are motivated and productive are often inspired to contribute innovative ideas.
  7. A motivated workforce is generally more inclined to provide excellent service to clients, which can lead to stronger results.

Characteristics Of A Good Company Culture

With so many long-term advantages that company cultures can offer, what constitutes a good company culture? It’s not about perks like free lunches, a cool office with plenty of windows, or special events every other Friday. It’s also not about creating an overly friendly or fun culture. The idea of meaningful company culture is one that enriches the lives of its employees and motivates them to be the best they can be. Creating a good company culture is quite easy, but it requires effort and time from those responsible for implementing it each day. Here are the characteristics of good company culture:

  1. Employees are encouraged to learn about the company’s mission and values: When they don’t understand why things are being done a certain way, it’s easy to become discouraged and critical. In contrast, when everyone is on the same page, it’s easy for them to work as a team towards the organisation’s goals and objectives.
  2. Employees participate in decision making: One of the core principles of good company culture is giving employees the option to make their own decisions within their areas of responsibility. Not only does this allow employees increased autonomy, but it also allows them to take ownership of their work and therefore feel more engaged in its outcome.
  3. Trust between management and employees is a priority: When there is clear communication and trust, people feel free to share their ideas. Trusting your employees also means treating them with respect and integrity.
  4. Employees enjoy flexibility: We spend so much time offering our services to clients that we forget about ourselves. We need to take care of employees by giving them the time to be healthy, productive, and happy at work. It’s not just about getting time off; giving employees freedom in how they do their job can improve work quality and employee satisfaction.
  5. The company invests in its employees long-term: A low turnover rate is a good sign of solid company culture, as it shows that employees are happy and feel valued. It means that every employee feels as though they are an integral part of the company.

How To Improve Your Company Culture

  1. Offer flexibility: When people are looking for a job, they look for flexibility. When you offer flexible work hours, your workers will see that you care about them and are not against them. Furthermore, it shows that you trust their abilities and believe they can do their job without direct supervision. We offer remote employment opportunities at our company. Therefore, we have more productive employees with fewer office distractions. Having the option to work from anywhere is highly convenient. It is much easier to stay focused and energised when we’re not battling traffic or participating in a business meeting in person. 
  2. Motivate: An individual’s motivation is what drives their behaviour, their desire to achieve. Having the right company culture is one of the factors that puts a company in a position to launch great ideas and products. You can create an exceptionally positive company culture by treating your employees like people, not assets. When employees feel like they are part of the team and recognise their problems, they will be more motivated. Many employees thrive when given a chance to showcase their abilities and skills. You could engage your creative employees more if you let them explore new ideas. It will help you uncover hidden talent within your organisation and build employee trust. 
  3. Promote a culture of Trust: Employees and owners need to establish trust for the company to endure. A company owner’s or manager’s active shows of trust in their employees results in happier employees who feel valued by the company. Unlike an in-office company, our remote team does not possess the same hierarchy. A flat organisation breeds trust, which allows us to conduct our work without being overburdened. Moreover, solid company culture is built on trust.
  4. Be open to new ideas: Have discussions about ideas you may not have heard before and keep an open mind about new thoughts and opinions. Everyone has different experiences from which they draw their conclusions on how to lead better or run things.
  5. Adapt to modern technology: We integrate innovative technological trends and tools into our workflow. We want to make our workflow more efficient. For example, we use Rocket. Chat for internal communication. It has features that allow us to share information and work in chat rooms with other team members. Also, it’s convenient to use it across different devices. We must think carefully about how to improve our performance. That is why we integrate modern technologies into our development process and emphasise teamwork. We can also reduce operational errors by implementing the new technologies and improving efficiency.
  6. Create a strong team relationship: The culture of your company begins with the people in your office. A team’s relationship will influence certain aspects of the workplace, such as morale and productivity. Strong team relationships are essential to building a culture within a company. Employees who are not comfortable asking their co-workers or superiors for help lead to an awkward and unhappy work environment. In a company, you are like a family. Keeping the team spirit is not as hard as it may seem. We just need to pay attention to the relationships among team members. A crucial part of feeling like a team member is having the opportunity to socialise with one another outside of the workplace setting, such as through volunteer hours and happy hours. Choosing the right people for your company is very important. People are the backbone of good company culture, and some won’t participate if they don’t share the values.


Sometimes, culture can mean everything. It is important to create an environment that promotes employee engagement and productivity. Motivate and retain talent by understanding what is important to them beyond work. A company’s culture should reflect the lifestyle employees want to lead. For example, suppose you are looking for a working environment that enables your employees to collaborate outside of the office. In that case, you should provide your employees with that kind of work environment. For a company to cultivate a team culture, you need to create opportunities for collaboration and communication at all levels. As a result, employees will also experience better working conditions and be satisfied with their position. 

At ParallelScore, we always strive to make working here more efficient. Employees are provided with the resources and flexibility to work at their own pace and pursue tasks according to their interests. They can allocate their time to the most important tasks. Essentially, this allows them to spend their time more productively. Additionally, we empower our employees to make their own decisions as long as they benefit the company. 

Albeit, the creation of company culture can be a challenge. An integral part of business success is an organisation’s culture. Unless people feel valued and are motivated to do a good job, they might not enjoy the work environment. An unhealthy culture may make employees less inclined to grow and learn. If, however, you develop a culture that inspires your employees to be their best every day, then the payoff will be worthwhile. Albeit, the creation of company culture can be a challenge. 

Amaka Odozi

Author Amaka Odozi

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